MUMBAI : Reliance Industries Ltd (RIL), led by Mukesh Ambani, is developing a suite of diverse learning solutions for the large Indian information technology market, dominated by names such as Byju’s and Vedantu.
Embibe, a startup in which RIL acquired a 73% stake in 2018, aims to become a leading player in the test preparation segment in India. It is building an artificial intelligence-based platform to help students pass entrance exams.
Jio has launched more than 65 educational channels on JioTV with national and state-specific content, in collaboration with the Union Ministry of Human Resources Development, the National Council for Educational Research and Training and seven Reports via Embibe, Extramarks Education and Jio Institute. RIL said in its annual report.
“Education is RIL’s next big segment, which will not only give it a large user base, but also strengthen Jio’s leadership position in the technology segment. Education is another way for RIL to enter every household and take a share of the wallet, ”said an analyst who follows the company on condition of anonymity.
JioSaavn, Jio’s online music streaming service, broadcasts education-related podcasts on 1,100 titles, while Jio set-top boxes provide access to 21 education-related apps. Meanwhile, Extramarks Education, RIL’s platform for Early Years, Kindergarten to Grade 12 and Competitions, is expanding in South Africa, Indonesia and West Asia. Extramarks has 23 coaching centers in 17 cities, offering coaching for the Joint Entrance Examination for Undergraduate Engineering Programs, the National Admission Test for Eligibility for students who wish to take courses in undergraduate in medicine, dentistry and equivalent, and basic courses, thanks to new classroom technologies and the best teachers.
Last month, Extramarks partnered with Takalkar Classes in Pune to provide digital learning for students in Maharashtra. Besides test preparation, together with Takalkar, he also aims to teach 6th grade students.
“Through our test preparation solutions and our Go-To-School program, we have already seen the power and potential of digital to transform the way learning takes place in the country. In the dire situations created by the pandemic, Extramarks students were able to continue their education with ease, ”said Ritvik Kulshrestha, Managing Director of Extramarks Education.
Last October, Extramarks partnered with real estate firm Mahindra Lifespace to offer e-learning to its clients, brokers and employees at a discounted rate. Extramarks has more than six million students who spend an average of 97 minutes per day on its platform, he said.
“Jio’s strategy of engaging consumers on its platforms is evident in the segments it has ventured into. Although the pandemic has accelerated the adoption of the technology, we only see these segments making a material contribution to Jio’s numbers a few years later, ”the analyst quoted earlier said.
RIL is also establishing Jio Institute, a multidisciplinary higher education institution in Navi Mumbai in Maharashtra. The institute will offer full-time undergraduate, postgraduate and doctoral university programs. These would be research-oriented and interdisciplinary, and would encourage students and faculty to pursue research to solve national and global problems. The Jio Institute has signed memoranda of understanding for collaborations with global universities, including Nanyang Technological University (Singapore), University of Toronto (Canada) and University of Manchester (UK).
Earlier this year, RIL’s rival Amazon entered education with Amazon Academy, designed to help students join India’s top engineering schools.
Never miss a story! Stay connected and informed with Mint. Download our app now !!